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Why Technology Partner? We take the evolution of technology seriously, offering market leading and cutting-edge technologies. Dell’s latest generation servers are optimized for virtualisation and feature energy tuned technologies to reduce power consumption while increasing performance and capacity. Working with the world’s leading hardware, software, networking and security providers ensures maximum performance and the best […]

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Marketing Automation — becoming common practice.

As Visual String helped large companies and marketing agencies to adopt marketing automation, now it is becoming more routine practice. According to BtoB, survey, http://www.btobonline.com/section/researchreports16 46% currently using marketing technologies in some form and another 20% evaluating platforms to adopt. Why? To cut the cost. To make the most out of your limited marketing budget,

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Teensy Tots Case Study

Background Teensy Tots is an online children’s clothing store that specializes in baptismal clothing for babies and toddlers. They were originally founded under the name “blessinggowns.com” but changed the name in 2012 to tap new markets like party clothes or holiday costumes. They also moved to a new eCommerce platform, Big Commerce, from a more

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Should I Blog, You Ask

A client recently asked, “So, should I blog?” And of course, I blurted out “Well, heck ya’, baby!” I knew it was wrong the second it left my lips, but like gum on pavement, once out, it can’t go back in. I didn’t answer the question right. This blog entry is dedicated to a more

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Retail Forecast for 2014

The retail forecast for 2014, to sum, is mobile and is Amazon. According to the 2014 WalkerSands “Reinventing Retail” whitepaper, retailers should expect renewed competition from Amazon and stronger marketing headwinds from mobile advertising and customer use of mobile eCommerce. The study surveyed 1,000 customers to determine buying habits and technology use. Retail Forecast: Amazon

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The Lean Startup for SEO

The hard part about SEO is that there are too many unknowns. Traffic patterns, changes with Google, and errors on your site create uncertainty. And uncertainty is something that you can’t measure. If you can’t measure it, you’re not going to improve site traffic. The solution? Treat your website like a science experiment. The Lean

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