Retail Forecast for 2014

The retail forecast for 2014, to sum, is mobile and is Amazon. According to the 2014 WalkerSands “Reinventing Retail” whitepaper, retailers should expect renewed competition from Amazon and stronger marketing headwinds from mobile advertising and customer use of mobile eCommerce. The study surveyed 1,000 customers to determine buying habits and technology use. Retail Forecast: Amazon …

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