In this blog entry, we show you how to optimize web pages for better SEO that improves your ranking on search engines like Google and Yahoo. Follow our ten-step checklist for each page on your website. This will optimize your pages and help you clarify your marketing goals. Ever talk to a business expert about …
AdWords Strategy Wisdom If you’re working for Google, you’re trying to get clicks. If you’re working for your business, you’re trying to get conversions. Let me explain…. Google Uses AdWords to Make Money Google is a great company. They revolutionized how people use information. They made the world a better place. Heck, they’re even a …
I’ve been thinking a lot about “plumbers” lately. Actually, that’s not quite right. “Plumbers” isn’t even on my Google search radar. I’ve actually been searching for things like “water heater pilot light” or “DIY solutions to restart my water heater pilot light” or “WTH is wrong with my water heater”. My wife is probably searching …
If you thought of a website as a family, then the humble page title is the name for every kid. You wouldn’t name two of your boys “Mike” without risking the ire of your favorite aunt, right? In that same vein, page titles need to be unique and well researched and represent one page only. …
Last week in SEO for Busy People, we reviewed the top five tactics you should use to increase your search rankings. This week, SEO for Busy People Part Two, we conclude our series with the next five tactics. Again, use these tactics as you have time. It’s best to reserve time for every tactic each …
Optimizing your website to be found on search engines is an excellent way to market and be found online. It’s marketing, and we need to market to get our message out there and be found by people who matter to our business. The problem is time. Search engine optimization, done right, requires new content updated …
Teensy Tots is an online children’s clothing store that specializes in baptismal clothing for babies and toddlers. They were originally founded under the name “blessinggowns.com” but changed the name in 2012 to tap new markets like party clothes or holiday costumes. As “blessinggowns.com”, the company had very high search rankings; however, the domain name and …
US online retail sales will reach $370 billion by 2017, up from $262 billion in 2013 — a 10% compound annual growth rate (CAGR) over the next five years. Competition for online dollars will grow. To compete effectively, online sellers must focus on two critical points: Generate Trust Effective Presentation Download your FREE white paper …
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If you’re thinking about your domain name ownership and your business, I may have some bad news. You may not own your domain name. If you’re a business like thousands of others, you may have started your company with a web host that registered your domain name in their name. And some of those companies …
