Think Conversions over Clicks

AdWords Strategy Wisdom If you’re working for Google, you’re trying to get clicks. If you’re working for your business, you’re trying to get conversions. Let me explain…. Google Uses AdWords to Make Money Google is a great company. They revolutionized how people use information. They made the world a better place. Heck, they’re even a …

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SEO for Busy People

Optimizing your website to be found on search engines is an excellent way to market and be found online. It’s marketing, and we need to market to get our message out there and be found by people who matter to our business. The problem is time. Search engine optimization, done right, requires new content updated …

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SEO Case Study

Teensy Tots is an online children’s clothing store that specializes in baptismal clothing for babies and toddlers. They were originally founded under the name “” but changed the name in 2012 to tap new markets like party clothes or holiday costumes. As “”, the company had very high search rankings; however, the domain name and …

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