Search Engine Optimization
SEO: Make your website readable for people and search engines.
What is SEO?
Search Engine Optimization, or SEO, is both a science and an art. The science of SEO comes from good keyword analysis and making sure a website supports Google Search. The art comes from good writing.
Searchable web pages that are readable continue to market for months. They rank high on Google and Bing, which means more people see those pages and then respond to your business message.
The return on investment for good SEO is more sales.
Rising Up in Google Ranking
Ranking high on search means being strategic with keywords and content.
Visual String’s analysis discovers which keywords work best to reach the most customers. Web page alignment ensures content is readable for search engines. Good writing ensures content is readable for people.
We then monitor your site to make sure that aligned pages continue to reach customers. When customer habits change, we’re there to make updates.
Finally, we provide a cohesive face to your business throughout all Google and Bing products. All Google and Bing services, such as Google Search Console, Analytics, and Google and Bing Business, will list the same content. Your branding will be unified, no matter how it’s found.
SEO for Business
Small companies handle SEO differently from large companies.
In small companies, fewer people can make faster decisions but they need outside experts to ensure those decisions are right for their business.
Larger companies split jobs into web development, design and marketing. Goals in large, competing environment like this can clash, so they often need outside support to set priorities and manage process.
Visual String has experience in both environments. We can create consensus in large organizations or expertise for small teams. In the end, we still help create great performing websites that rank high on Google and Bing.
SEO is a marathon, not a sprint. Google wants continuous, incremental changes to see your site is active and worth ranking. Thus, we believe the best way to manage SEO is through a subscription. Visual String provides a flat fee monthly service to make SEO affordable and easy.