Being an “inbound” business is all about ensuring customers have a positive experience before, during and after the sale. It means helping to educate them on your products and services and letting them decide if they want to talk to you. It’s also about recognizing the reality that customers research brands online well before they interact with a salesperson.
I’ve been thinking a lot about “plumbers” lately. Actually, that’s not quite right. “Plumbers” isn’t even on my Google search radar. I’ve actually been searching for things like “water heater pilot light” or “DIY solutions to restart my water heater pilot light” or “WTH is wrong with my water heater”. My wife is probably searching …
Teensy Tots is an online children’s clothing store that specializes in baptismal clothing for babies and toddlers. They were originally founded under the name “blessinggowns.com” but changed the name in 2012 to tap new markets like party clothes or holiday costumes. As “blessinggowns.com”, the company had very high search rankings; however, the domain name and …
US online retail sales will reach $370 billion by 2017, up from $262 billion in 2013 — a 10% compound annual growth rate (CAGR) over the next five years. Competition for online dollars will grow. To compete effectively, online sellers must focus on two critical points: Generate Trust Effective Presentation Download your FREE white paper …
As Visual String helped large companies and marketing agencies to adopt marketing automation, now it is becoming more routine practice. According to BtoB, survey, http://www.btobonline.com/section/researchreports16 46% currently using marketing technologies in some form and another 20% evaluating platforms to adopt. Why? To cut the cost. To make the most out of your limited marketing budget, …
Marketing Automation — becoming common practice. Read More »
The retail forecast for 2014, to sum, is mobile and is Amazon. According to the 2014 WalkerSands “Reinventing Retail” whitepaper, retailers should expect renewed competition from Amazon and stronger marketing headwinds from mobile advertising and customer use of mobile eCommerce. The study surveyed 1,000 customers to determine buying habits and technology use. Retail Forecast: Amazon …
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