Inbound Marketing

Inbound Marketing is the new “Customer Focused”

Being an “inbound” business is all about ensuring customers have a positive experience before, during and after the sale. It means helping to educate them on your products and services and letting them decide if they want to talk to you. It’s also about recognizing the reality that customers research brands online well before they interact with a salesperson.

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SEO Case Study

Teensy Tots is an online children’s clothing store that specializes in baptismal clothing for babies and toddlers. They were originally founded under the name “” but changed the name in 2012 to tap new markets like party clothes or holiday costumes. As “”, the company had very high search rankings; however, the domain name and

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Marketing Automation — becoming common practice.

As Visual String helped large companies and marketing agencies to adopt marketing automation, now it is becoming more routine practice. According to BtoB, survey, 46% currently using marketing technologies in some form and another 20% evaluating platforms to adopt. Why? To cut the cost. To make the most out of your limited marketing budget,

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Retail Forecast for 2014

The retail forecast for 2014, to sum, is mobile and is Amazon. According to the 2014 WalkerSands “Reinventing Retail” whitepaper, retailers should expect renewed competition from Amazon and stronger marketing headwinds from mobile advertising and customer use of mobile eCommerce. The study surveyed 1,000 customers to determine buying habits and technology use. Retail Forecast: Amazon

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