AdWords Strategy Wisdom If you’re working for Google, you’re trying to get clicks. If you’re working for your business, you’re trying to get conversions. Let me explain…. Google Uses AdWords to Make Money Google is a great company. They revolutionized how people use information. They made the world a better place. Heck, they’re even a […]
Think Conversions over Clicks Read More »
I’ve been thinking a lot about “plumbers” lately. Actually, that’s not quite right. “Plumbers” isn’t even on my Google search radar. I’ve actually been searching for things like “water heater pilot light” or “DIY solutions to restart my water heater pilot light” or “WTH is wrong with my water heater”. My wife is probably searching
Finding Keywords through Google Trends Read More »
Choosing Keywords The term “keyword” is old fashion but one where we are stuck with by habit. To be an effective online marketer, use your inner translator to think “key phrase” or “search term” instead. Why? Few people search for just one word. They instead search for a full phrase that best describes what they
If you thought of a website as a family, then the humble page title is the name for every kid. You wouldn’t name two of your boys “Mike” without risking the ire of your favorite aunt, right? In that same vein, page titles need to be unique and well researched and represent one page only.
The Importance of a Page Title in SEO Read More »
Last week in SEO for Busy People, we reviewed the top five tactics you should use to increase your search rankings. This week, SEO for Busy People Part Two, we conclude our series with the next five tactics. Again, use these tactics as you have time. It’s best to reserve time for every tactic each
SEO for Busy People Part Two Read More »
Optimizing your website to be found on search engines is an excellent way to market and be found online. It’s marketing, and we need to market to get our message out there and be found by people who matter to our business. The problem is time. Search engine optimization, done right, requires new content updated
SEO for Busy People Read More »
Teensy Tots is an online children’s clothing store that specializes in baptismal clothing for babies and toddlers. They were originally founded under the name “blessinggowns.com” but changed the name in 2012 to tap new markets like party clothes or holiday costumes. As “blessinggowns.com”, the company had very high search rankings; however, the domain name and
The Russian-Ukraine conflict may seem miles away, but it’s really as close as your website or inbox. According to the US Government, both countries are gearing up for large-scale attacks on each other’s websites and internet infrastructure. Russian hackers may also be getting ready to target US banks and websites in retaliation for US sanctions,
Website Security Against Russian Cyber Warfare Read More »
The Heartbleed bug may seem like another chicken little moment, where technology companies shout “the sky is falling” and make you feel like it’s a ploy to buy anti-virus software. However, this problem is truly different. The sky really is falling. The “Not So Secure” Internet The Heartbleed bug is not so much a bug
The Heartbleed Bug is a True Killer Read More »
US online retail sales will reach $370 billion by 2017, up from $262 billion in 2013 — a 10% compound annual growth rate (CAGR) over the next five years. Competition for online dollars will grow. To compete effectively, online sellers must focus on two critical points: Generate Trust Effective Presentation Download your FREE white paper
Creating Your Web Store Read More »
