Spam Email

Spotting Spam Email

I was going through my inbox recently when the subject line, “NEXT OF KIN” caught my attention. I opened. I am contacting you based on a financial opportunity I discovered here in our bank. Hmmm. A “Dr. Charles Weller” writing from “”? How intriguing. In fact, he’s a bank employee with a Ph’D who’s writing …

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Inbound Marketing

Inbound Marketing is the new “Customer Focused”

Being an “inbound” business is all about ensuring customers have a positive experience before, during and after the sale. It means helping to educate them on your products and services and letting them decide if they want to talk to you. It’s also about recognizing the reality that customers research brands online well before they interact with a salesperson.

Is my site hacked? | FAQ on website security

At any time, 18.5 million websites are infected by malware. Is yours? Many website owners remain unaware their website is hacked, leaving their company open to data breaches and potential lawsuits and fines for spamming.  Small business websites are the lowest hanging fruit for hackers because so many owners ignore security. With an easy target, …

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Choosing Keywords

Choosing Keywords The term “keyword” is old fashion but one where we are stuck with by habit. To be an effective online marketer, use your inner translator to think “key phrase”  or “search term” instead. Why? Few people search for just one word. They instead search for a full phrase that best describes what they …

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