Once most companies reach a certain size, they look for an outside digital marketing agency that can provide direction the company thinks they can’t get internally. But maybe they can get those resources internally. Maybe their staff has the skills, time and resources needed to handle their current duties plus an online marketing campaign. And …
Marketing is marketing. It doesn’t matter if it’s online or face to face. You still need to know who is your customer, what they like and dislike and why they shop. It’s the basics of business. For online marketing, those research basics really end with a list of keywords that define your customer.
I was going through my inbox recently when the subject line, “NEXT OF KIN” caught my attention. I opened. I am contacting you based on a financial opportunity I discovered here in our bank. Hmmm. A “Dr. Charles Weller” writing from “usarmycontractoriraq2@gmail.com”? How intriguing. In fact, he’s a bank employee with a Ph’D who’s writing …
CHALLENGES STARS Physical Therapy, the largest physical therapy group in Southwest Idaho, hired Visual String to improve their website’s visibility in search. Even with over 500 pages of content, they were nearly invisible on Google. Hard to be found on the first pages of Google or Bing Not ranked for important keywords ‘ physical therapy …
Being an “inbound” business is all about ensuring customers have a positive experience before, during and after the sale. It means helping to educate them on your products and services and letting them decide if they want to talk to you. It’s also about recognizing the reality that customers research brands online well before they interact with a salesperson.
Anonymous website traffic represent nearly 97% of all the traffic that comes to your website. How do we know? Because the average website in the United States only sees a 2.7% conversion rate, as of the second quarter of 2018. That means that you will only know less than 3% of the people who come …
Common Mistakes You Should Avoid Managing Your Domain Name Do you have control of your own website domain? Here’s a simple quiz to check. Question 1: Do you know when does your website expires? Question 2: What company is your domain name registrar? Question 3: Whose credit card is on your domain name account and …
15.8% Increase Expected 2017 Holiday eCommerce Sales If you want to out do your competition for the 2017 holiday eCommerce season, think of either outspending them or outsmarting them. You may need to even do both. At Visual String, we love spending an hour with Google. They have an excellent series of webinars that fit …
In this blog entry, we show you how to optimize web pages for better SEO that improves your ranking on search engines like Google and Yahoo. Follow our ten-step checklist for each page on your website. This will optimize your pages and help you clarify your marketing goals. Ever talk to a business expert about …
AdWords Strategy Wisdom If you’re working for Google, you’re trying to get clicks. If you’re working for your business, you’re trying to get conversions. Let me explain…. Google Uses AdWords to Make Money Google is a great company. They revolutionized how people use information. They made the world a better place. Heck, they’re even a …
