I was going through my inbox recently when the subject line, “NEXT OF KIN” caught my attention. I opened. I am contacting you based on a financial opportunity I discovered here in our bank. Hmmm. A “Dr. Charles Weller” writing from “usarmycontractoriraq2@gmail.com”? How intriguing. In fact, he’s a bank employee with a Ph’D who’s writing …
Being an “inbound” business is all about ensuring customers have a positive experience before, during and after the sale. It means helping to educate them on your products and services and letting them decide if they want to talk to you. It’s also about recognizing the reality that customers research brands online well before they interact with a salesperson.
Anonymous website traffic represent nearly 97% of all the traffic that comes to your website. How do we know? Because the average website in the United States only sees a 2.7% conversion rate, as of the second quarter of 2018. That means that you will only know less than 3% of the people who come …
At any time, 18.5 million websites are infected by malware. Is yours? Many website owners remain unaware their website is hacked, leaving their company open to data breaches and potential lawsuits and fines for spamming. Small business websites are the lowest hanging fruit for hackers because so many owners ignore security. With an easy target, …
Common Mistakes You Should Avoid Managing Your Domain Name Do you have control of your own website domain? Here’s a simple quiz to check. Question 1: Do you know when does your website expires? Question 2: What company is your domain name registrar? Question 3: Whose credit card is on your domain name account and …
15.8% Increase Expected 2017 Holiday eCommerce Sales If you want to out do your competition for the 2017 holiday eCommerce season, think of either outspending them or outsmarting them. You may need to even do both. At Visual String, we love spending an hour with Google. They have an excellent series of webinars that fit …
In this blog entry, we show you how to optimize web pages for better SEO that improves your ranking on search engines like Google and Yahoo. Follow our ten-step checklist for each page on your website. This will optimize your pages and help you clarify your marketing goals. Ever talk to a business expert about …
AdWords Strategy Wisdom If you’re working for Google, you’re trying to get clicks. If you’re working for your business, you’re trying to get conversions. Let me explain…. Google Uses AdWords to Make Money Google is a great company. They revolutionized how people use information. They made the world a better place. Heck, they’re even a …
I’ve been thinking a lot about “plumbers” lately. Actually, that’s not quite right. “Plumbers” isn’t even on my Google search radar. I’ve actually been searching for things like “water heater pilot light” or “DIY solutions to restart my water heater pilot light” or “WTH is wrong with my water heater”. My wife is probably searching …
Choosing Keywords The term “keyword” is old fashion but one where we are stuck with by habit. To be an effective online marketer, use your inner translator to think “key phrase” or “search term” instead. Why? Few people search for just one word. They instead search for a full phrase that best describes what they …
