SEO Case Study


STARS Physical Therapy, the largest physical therapy group in Southwest Idaho, hired Visual String to improve their website’s visibility in search. Even with over 500 pages of content, they were nearly invisible on Google.

  • Hard to be found on the first pages of Google or Bing
  • Not ranked for important keywords ‘ physical therapy boise’
  • Hard to find information
  • Slow loading time


The problem was 

  • Lack of content and misaligned keywords. 
  • Minimum association with parent site

Visual String worked with STARS to redeveloped  their online marketing

  • Re-developed  the website with their customer in mind
  • Enriched content in cooperation with STARS group 
  • Implemented a list of terms STARS wanted to associate with in search.  
  • Worked with the parent site Saint Alphonsus to create better association 
  • Created better association with STARS community partners such as YMCA.


420% increase in traffic in one year*

July ‘18: 3,500 visits 

July ‘19: 15,000 visits and rising.

STARS is now in first page in search for their target keywords.