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Digital Marketing Defined

Marketing is marketing. It doesn’t matter if it’s online or face to face. You still need to know who is your customer, what they like and dislike and why they shop. It’s the basics of business. For online marketing, those research basics really end with a list of keywords that define your customer.

Spam Email

Spotting Spam Email

I was going through my inbox recently when the subject line, “NEXT OF KIN” caught my attention. I opened. I am contacting you based on a financial opportunity I discovered here in our bank. Hmmm. A “Dr. Charles Weller” writing from “”? How intriguing. In fact, he’s a bank employee with a Ph’D who’s writing …

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SEO Case Study

CHALLENGES STARS Physical Therapy, the largest physical therapy group in Southwest Idaho, hired Visual String to improve their website’s visibility in search. Even with over 500 pages of content, they were nearly invisible on Google. Hard to be found on the first pages of Google or Bing Not ranked for important keywords ‘ physical therapy …

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Inbound Marketing

Inbound Marketing is the new “Customer Focused”

Being an “inbound” business is all about ensuring customers have a positive experience before, during and after the sale. It means helping to educate them on your products and services and letting them decide if they want to talk to you. It’s also about recognizing the reality that customers research brands online well before they interact with a salesperson.

Choosing Keywords

Choosing Keywords The term “keyword” is old fashion but one where we are stuck with by habit. To be an effective online marketer, use your inner translator to think “key phrase”  or “search term” instead. Why? Few people search for just one word. They instead search for a full phrase that best describes what they …

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