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The Importance of a Page Title in SEO

If you thought of a website as a family, then the humble page title is the name for every kid. You wouldn’t name two of your boys “Mike” without risking the ire of your favorite aunt, right? In that same vein, page titles need to be unique and well researched and represent one page only. […]

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Teensy Tots Case Study

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Background Teensy Tots is an online children’s clothing store that specializes in baptismal clothing for babies and toddlers. They were originally founded under the name “blessinggowns.com” but changed the name in 2012 to tap new markets like party clothes or holiday costumes. They also moved to a new eCommerce platform, Big Commerce, from a more

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