SEO beyond keywords and search ranking is a holistic approach to search engine optimization that focuses on creating a high-quality website that is relevant to users and search engines alike. This includes optimizing your website for both on-page and off-page factors, as well as creating content that is informative, engaging, and shareable. What is the …
FAQ on website security Updated During the pandemic, when businesses and schools and really everything moved online, there was a significant increase in Cyber Crime. While you may think your website is too small to be a target, you might be wrong. Small business websites are the lowest hanging fruit for hackers because so many …
Ecommerce sales growth still strong for 2021 Buying online has increasingly been a “thing” for the last 20 years; however, during the pandemic lockdown, it finally became a necessity. During the pandemic, many people went online to shop for basics, like groceries. Many local stores quickly built Ecommerce stores with curbside pick up systems to …
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CHALLENGES STARS Physical Therapy, the largest physical therapy group in Southwest Idaho, hired Visual String to improve their website’s visibility in search. Even with over 500 pages of content, they were nearly invisible on Google. Hard to be found on the first pages of Google or Bing Not ranked for important keywords ‘ physical therapy …
Being an “inbound” business is all about ensuring customers have a positive experience before, during and after the sale. It means helping to educate them on your products and services and letting them decide if they want to talk to you. It’s also about recognizing the reality that customers research brands online well before they interact with a salesperson.
Anonymous website traffic represent nearly 97% of all the traffic that comes to your website. How do we know? Because the average website in the United States only sees a 2.7% conversion rate, as of the second quarter of 2018. That means that you will only know less than 3% of the people who come …
Common Mistakes You Should Avoid Managing Your Domain Name Do you have control of your own website domain? Here’s a simple quiz to check. Question 1: Do you know when does your website expires? Question 2: What company is your domain name registrar? Question 3: Whose credit card is on your domain name account and …
15.8% Increase Expected 2017 Holiday eCommerce Sales If you want to out do your competition for the 2017 holiday eCommerce season, think of either outspending them or outsmarting them. You may need to even do both. At Visual String, we love spending an hour with Google. They have an excellent series of webinars that fit …
AdWords Strategy Wisdom If you’re working for Google, you’re trying to get clicks. If you’re working for your business, you’re trying to get conversions. Let me explain…. Google Uses AdWords to Make Money Google is a great company. They revolutionized how people use information. They made the world a better place. Heck, they’re even a …
If you thought of a website as a family, then the humble page title is the name for every kid. You wouldn’t name two of your boys “Mike” without risking the ire of your favorite aunt, right? In that same vein, page titles need to be unique and well researched and represent one page only. …
