Ed Klopfenstein

Yelp Positives and Negatives

The Pros and Cons of Yelp

Yelp is one of the many companies that spam call us each week. You can tell they’re spam callers when the call starts with a series of computer clicks or when you hear the background chatter from a dozen other call agents. Those are my queue to hang up. However, this one call from Yelp

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Google Rich Answers

Google’s Position Zero

If you want to generate more traffic to your website, you need to think of reaching “Position Zero”. “Position Zero” in Google Search is a featured area that highlights a single web page in a way that people will click your link above anyone else’s page. It’s as simple as this: “Position Zero” means clicks.

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2019 Passwords

2019’s Worst Passwords

If one of your passwords resembles one of our top “worst passwords”, then maybe it’s time to change those passwords. And fast. Hackers stole billions of rows of data in 2019. The only thing stopping them from your database in 2020 might be a better password.

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Dog in Arctic

Digital Marketing Defined

Marketing is marketing. It doesn’t matter if it’s online or face to face. You still need to know who is your customer, what they like and dislike and why they shop. It’s the basics of business. For online marketing, those research basics really end with a list of keywords that define your customer.

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