Ed Klopfenstein

How Covid-19 Changed Digital Marketing in Your Business

Empty Restaurant Because of Covid

In 10 years, people will look back at the Coronavirus pandemic of 2020 and call it a game changer for business.  Companies that didn’t have an online marketing strategy stumbled hard in March of 2020 when the national lockdown was first announced. Without physical customers and with no online strategy meant they were not being

The Pros and Cons of Yelp

Yelp Positives and Negatives

Yelp is one of the many companies that spam call us each week. You can tell they’re spam callers when the call starts with a series of computer clicks or when you hear the background chatter from a dozen other call agents. Those are my queue to hang up. However, this one call from Yelp

Google’s Position Zero

Google Rich Answers

If you want to generate more traffic to your website, you need to think of reaching “Position Zero”. “Position Zero” in Google Search is a featured area that highlights a single web page in a way that people will click your link above anyone else’s page. It’s as simple as this: “Position Zero” means clicks.

2019’s Worst Passwords

2019 Passwords

If one of your passwords resembles one of our top “worst passwords”, then maybe it’s time to change those passwords. And fast. Hackers stole billions of rows of data in 2019. The only thing stopping them from your database in 2020 might be a better password.

Top 5 Free Stock Photo Sites

Riverrock 2019 by Mobili - https://www.flickr.com/photos/mobili/40920006263/

Free photos for commercial use abound on the internet. However, if you want quality photos that are also free, your options are more limited. We review our top five free photo sites for quality photos.

When to Choose a Digital Marketing Agency

NYC Media Lab

Once most companies reach a certain size, they look for an outside digital marketing agency that can provide direction the company thinks they can’t get internally. But maybe they can get those resources internally. Maybe their staff has the skills, time and resources needed to handle their current duties plus an online marketing campaign. And

Digital Marketing Defined

Dog in Arctic

Marketing is marketing. It doesn’t matter if it’s online or face to face. You still need to know who is your customer, what they like and dislike and why they shop. It’s the basics of business. For online marketing, those research basics really end with a list of keywords that define your customer.

Spotting Spam Email

Spam Email

I was going through my inbox recently when the subject line, “NEXT OF KIN” caught my attention. I opened. I am contacting you based on a financial opportunity I discovered here in our bank. Hmmm. A “Dr. Charles Weller” writing from “usarmycontractoriraq2@gmail.com”? How intriguing. In fact, he’s a bank employee with a Ph’D who’s writing

How to Optimize Web Pages for Better SEO

In this blog entry, we show you how to optimize web pages for better SEO that improves your ranking on search engines like Google and Yahoo. Follow our ten-step checklist for each page on your website. This will optimize your pages and help you clarify your marketing goals.   Ever talk to a business expert

Finding Keywords through Google Trends

I’ve been thinking a lot about “plumbers” lately. Actually, that’s not quite right. “Plumbers” isn’t even on my Google search radar. I’ve actually been searching for things like “water heater pilot light” or “DIY solutions to restart my water heater pilot light” or “WTH is wrong with my water heater”. My wife is probably searching