As Visual String helped large companies and marketing agencies to adopt marketing automation, now it is becoming more routine practice. According to BtoB, survey, http://www.btobonline.com/section/researchreports16 46% currently using marketing technologies in some form and another 20% evaluating platforms to adopt.
Why?
To cut the cost.
To make the most out of your limited marketing budget, if anything can be automated, do so.
http://de.slideshare.net/hschulze/b2-b-lead-generation-report-2013
Marketing automation is no longer limited to large companies. While it used to require a large budget to create custom logic and testing software, now many providers offer affordable tools. Many smaller companies are adopting these trends. If it’s done right, it is a huge cost saver and increases your sales.
Contact Visual String, for free consultation.