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Inbound Marketing is the new “Customer Focused”

80s Party

Old as an 80’s Party The term “customer focused” came into vogue around the time of “total quality management” and “top of mind”. In other words, the 80s. It was puffy language, just like the puffy hair, dark wayfarers and velvet suits of the times. Yes. I get that you’re probably too young to know

Identify Your Anonymous Website Traffic

Anonymous website traffic represent nearly 97% of all the traffic that comes to your website. How do we know? Because the average website in the United States only sees a 2.7% conversion rate, as of the second quarter of 2018. That means that you will only know less than 3% of the people who come

Is my site hacked? | FAQ on website security

At any time, 18.5 million websites are infected by malware. Is yours? Many website owners remain unaware their website is hacked, leaving their company open to data breaches and potential lawsuits and fines for spamming.  Small business websites are the lowest hanging fruit for hackers because so many owners ignore security. With an easy target,

Defeating Domain Name Theft

Common Mistakes You Should Avoid Managing Your Domain Name Do you have control of your own website domain? Here’s a simple quiz to check. Question 1: Do you know when does your website expires? Question 2: What company is your domain name registrar? Question 3: Whose credit card is on your domain name account and

Outsmart Your Competition for the Holidays

15.8% Increase Expected 2017 Holiday eCommerce Sales If you want to out do your competition for the 2017 holiday eCommerce season, think of either outspending them or outsmarting them. You may need to even do both. At Visual String, we love spending an hour with Google. They have an excellent series of webinars that fit

Think Conversions over Clicks

AdWords Strategy Wisdom If you’re working for Google, you’re trying to get clicks. If you’re working for your business, you’re trying to get conversions. Let me explain…. Google Uses AdWords to Make Money Google is a great company. They revolutionized how people use information. They made the world a better place. Heck, they’re even a

The Importance of a Page Title in SEO

If you thought of a website as a family, then the humble page title is the name for every kid. You wouldn’t name two of your boys “Mike” without risking the ire of your favorite aunt, right? In that same vein, page titles need to be unique and well researched and represent one page only.

SEO Case Study

Teensy Tots is an online children’s clothing store that specializes in baptismal clothing for babies and toddlers. They were originally founded under the name “” but changed the name in 2012 to tap new markets like party clothes or holiday costumes. As “”, the company had very high search rankings; however, the domain name and

Creating Your Web Store

US online retail sales will reach $370 billion by 2017, up from $262 billion in 2013 — a 10% compound annual growth rate (CAGR) over the next five years. Competition for online dollars will grow. To compete effectively, online sellers must focus on two critical points: Generate Trust Effective Presentation Download your FREE white paper


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