Resources

• US Interactive Marketing Forecast, 2007 To 2012
  Interactive marketing over the next five years will not be dominated by a single revolutionary channel. Forrester forecasts that interactive marketing spend will grow to $61 billion by 2012, an increase driven by marketers who will leverage a distribution of channels rather than pour new spends into a single place. This maturing perspective on interactive channels coupled with technology advances will lead to a customer-centric future in which interactive technologies actually infuse all marketing efforts.
• Marketing Technology Adoption 2007
  Forrester recently surveyed 221 marketing technology decision makers and influencers to discover their priorities and plans for technology adoption in 2007. Respondents resoundingly agree that improving customer experiences is their top technology theme — in particular, improving online experiences. What technologies do marketers plan to adopt to help them fulfill this goal? Technologies that help optimize and refine customer interactions and communications, such as site optimization, contact optimization, and interaction management. Marketing resource management is also getting a lot of attention as marketers seek to improve marketing accountability and process efficiency.
• 2008 Web Server Survey
  Netcraft, which gathers statistics on Internet use, reports on 172,338,726 sites in their June 2008 survey. The total number of sites has increased by 3.9 million this month, with the largest gain being seen at ThePlanet.com, where 632,000 new sites maintain its position as the 6th largest hosting company in the world.
• Outlook 2008
  Btoboonline — Despite the softness in the overall economy, b-to-b marketers plan to increase their marketing budgets next year, predominantly in online, events and direct, according to BtoB's "2008 Marketing Priorities and Plans" survey.
• 6,606,971,659 population online.
  Internetworldstats — 6,606,971,659 people are online world wide.

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