Resources

• Exclusive survey finds only 25% plan to cut budgets
  Despite the recession, nearly one-third of b-to-b marketers plan to increase their marketing budgets next year, according to BtoB’s “2009 Marketing Priorities and Plans” survey.
• Need To Cut Costs? Improve The Web Site Experience
  When the economy is in trouble, most executives start looking for ways to cut costs from their budgets. Customer experience professionals should take advantage of this situation and promote improving Web usability as a key way to eliminate unnecessary sales and service costs by shifting customers from more expensive channels to the Web site. Forrester built a simple model of the cost savings from Web usability improvements for both purchases and service inquiries. These models show that shifting even a small number of calls and emails to the Web site can lead to significant ROI.
• Economy Deals Online Ad Spending a Hit
  There seems to be more bad news about the economy every day, and falling ad spending numbers are part of the mix. Although online advertising is still on a positive growth curve, that growth is slowing and will dip into the single digits for the first time in 2009.
• Outlook 2008
  Btoboonline — Despite the softness in the overall economy, b-to-b marketers plan to increase their marketing budgets next year, predominantly in online, events and direct, according to BtoB's "2008 Marketing Priorities and Plans" survey.
• 6,606,971,659 population online.
  Internetworldstats — 6,606,971,659 people are online world wide.

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